Beyond Strategy: The Human-Centered Advantage
Crescer was founded on a powerful observation: most transformation initiatives fail not because of poor strategy, but because they ignore the human element.
After 20+ years building large-scale change in global organisations, our founder Isabel Caetano da Rocha saw the same pattern repeatedly: brilliant strategies detailed by cultural resistance, misaligned leadership, and execution gaps that no amount of planning could overcome.
Crescer was built to solve this problem—bringing FTSE 250 strategic rigour with a deep understanding of organisational culture, human behaviour, and the power of narrative.
At Crescer, we believe strategy is only as strong as the culture executing it.
We turn complexity into clarity. Vision into action. Growth into leadership.
Meet Isabel Caetano da Rocha
Founder and Principal Consultant
Isabel is a transformation executive known for her ability to architect large-scale change, optimise operations, and drive high-impact strategic initiatives.
As a key leader in the creation of a c.$50bn investment division, Isabel shaped strategic direction, strengthened financial oversight, and drove market expansion while ensuring sustainable growth and institutional resilience.
Her background includes:
Designed and launched new divisions and product lines from concept to maturity
Led large cross-functional teams through high-stakes organizational change
Managed multi-million-dollar budgets and complex stakeholder environments
Spearheaded AI initiatives supporting compliance and regulatory frameworks
Expert in governance, investor engagement, and leadership development
At Crescer Consulting, Isabel empowers businesses to align leadership, refine execution and amplify market influence by ensuring organisations don’t just adapt, but lead transformation in their industries.
The Crescer Differentiator: Where Strategy Meets Narrative
Strategy Meets Narrative
Most consultants build strategies. We build strategies and the compelling narratives that make them successful. Isabel's background as an award-winning writer brings unique insight into how change happens through storytelling.
Cultural Agility & behavioural Insight
We treat culture as a measurable lever, not a hope. Isabel is the architect of #LeadTheConversation and Powerof10—initiatives driving inclusive leadership and workforce agility.
Proven at Scale, Tailored to Fit
We bring FT250 expertise with mid-market pragmatism. You get world-class thinking without the overhead, bureaucracy, or unnecessary complexity to business transformation.
Commitment to Social Impact
Beyond her corporate leadership, Isabel is a passionate advocate for social mobility and inclusive leadership. Through #LeadTheConversation and Powerof10—a women's network driving workforce inclusivity—she works to create opportunities for underrepresented voices in leadership.
At Crescer, we believe that diverse, inclusive organisations aren't just more equitable—they're more innovative, resilient, and successful.
Work with Crescer
Whether you're navigating a complex transformation, building a high-performing culture, or positioning your organisation for its next phase of growth, we bring the expertise and insight to help you succeed.